130 years have passed since the first time a hot steaming cup of coffee made an Italian happy. 130 years of challenges, growth and renewal, which have led us to celebrate an important milestone: being a point of reference among Italian excellences in the world.
Hausbrandt has always been synonymous with quality coffee, ever since 1892, when the city of Trieste saw the birth of a great brand, iconic and representative of Italian entrepreneurial culture. In the 1960s, it was a great entrepreneur, Martino Zanetti, who fell in love with the history of Hausbrandt and gave it new life, leading the brand towards a vision of modernity, diversification and sustainability. A modern vision, always projected into the future, but capable of exalting Hausbrandt’s history.
A lively, colorful illustration that releases energy, born from an idea of President Martino Zanetti, a play of elements that focuses on coffee and its quality, with an essential style, strong colors and clean lines. An icon of taste that, always remaining faithful to itself, has repeatedly been able to reinvent itself and enrich itself with ideas and inspirations, maintaining unchanged the extraordinary charisma that makes it eternally current.
This illustration is the starting point for an engaging creative campaign that sees the creation of advertising on print media, product packaging and material for the point of sale.