St. Ambrose’s day is approaching, and Cortina d’Ampezzo is getting ready for the classiest weekend of the Dolomites: the Cortina Fashion Weekend, a schedule full of events which will take place from 5 to 8 December.
For the most glamorous weekend of the year, the Hotel De La Poste, the traditional meeting place of the city’s beau monde and one of “Italy’s Historical Venues”, will host EXHBT. The event showcases brands and histories of technology, design, fashion and creativity. Hausbrandt will sponsor it proposing all its excellences for a complete tasting experience.
For the occasion, Hausbrandt will exhibit its own Brand Story narrating the evolution of its image from 1892, the year of its foundation, to the present day: an overview accompanied by the historical advertising posters designed by Dudovich, Biban, RobilandAssociati and Demner Merlicek & Bergmann, up to the most recent concept, which retains the cultural and historical heritage of the brand.
Another exhibition will feature reproductions of artworks by Metlicovich, which were originally drafts used by Hausbrandt for a trade fair.
Additional focus will be placed on tasting: the Hausbrandt Group will be present at EXHBT with all its refined products, starting from the fine Academia coffee blend, star of the breakfasts and precious ingredient of the coffee served at the end of the main meals. During the bubbly cocktail hours, the Theresianer 0.75 l Premium Pils and Ipa beers and the Col Sandago Case Bianche, Vigna del Cuc and DOC Extradry and Brut wines will be available for tasting, while the Gala Dinner will be accompanied by the red notes of Camoi.
The EXHBT exhibition space covers the whole building and entrance is free.