Hausbrandt’s journey through the world of fine hospitality marks a prestigious new milestone in the heart of the Far East. The historic Italian brand took centre stage at “Maestri del Gusto” (Masters of Taste), an exclusive event celebrating Italian excellence hosted at the legendary The Peninsula Hong Kong, a global icon of luxury hospitality.

Coordinated by partner Dalla Valle and the Mercato Gourmet team, the initiative transformed the hotel into an experiential stage. Here, clients, press, and influencers immersed themselves in the Hausbrandt universe through dedicated workshops and guided tastings.

This bond with The Peninsula is further strengthened by the presence of Hausbrandt blends within the hotel’s exclusive lobby boutique.

The success in Hong Kong is no isolated achievement; it is a strategic step in a targeted growth plan focused on high-potential markets. Already present in over 95 countries, Hausbrandt is now aiming for further expansion across Southeast Asia and the Gulf region, where the appreciation for premium Italian coffee culture is steadily rising. This global footprint is continuously solidified through partnerships with some of the world’s leading luxury hotel groups, including Marriott, Four Seasons, and Mandarin Oriental.

In a global landscape where the professional sector is shifting toward experiential dining and brand values, home consumption is mirroring this trend, with consumers seeking high-end products to replicate the professional premium experience at home. Asia stands out as one of the most dynamic and representative markets for this transformation. Driven by rapid urbanization, rising disposable income, and a growing coffee culture among younger generations, coffee is no longer just a beverage, but a statement of style and identity. In these markets, demand is increasingly shifting toward specialty and single-origin products, with a rising interest in storytelling and design that offer a multi-sensory, immersive experience.

With this in mind, the company is diversifying its portfolio to meet the demands of an increasingly sophisticated market. Growth in the region is fuelled by the launch of the “A coffee-time moment” line and the Single-Origin selections, meticulously crafted to align with international tastes and consumption habits. In particular, the Honduras, Brazil, and Colombia selections (available in a practical soft pack format) are standing out for their captivating aromatic profiles and refined, distinctive packaging that seamlessly blends elegance with brand recognition.

Behind these great international milestones, however, are the people. A driven team whose passion and expertise have been essential in communicating the brand’s core values within the highly competitive Asian market.

“The success of this experience is a direct result of our team’s dedication,” underlines Arianna Zanetti. “It is thanks to their commitment that we are able to bring authentic Italian coffee culture to the world, seamlessly adapting to local tastes through exceptional products that tell a story of quality and innovation.”

With this participation, Hausbrandt reaffirms its role as an ambassador of Made in Italy, capable of combining historical tradition and global vision through a constant presence in the world’s most prestigious locations.