A project uniting local roots, excellence, and an international vision

Hausbrandt—a historic coffee brand founded in Trieste but deeply rooted in the Treviso area where it is headquartered—is the new Gold Sponsor for the Italian Champions Prosecco DOC Imoco Volley. A leading force in Italian women’s volleyball, the team consistently competes at the highest levels of both national and international tournaments. This three-year partnership is built on shared values: both Hausbrandt and Prosecco DOC Imoco Volley distinguish themselves through qualities — such as excellence and determination — that are recognized worldwide.

However, the value placed on people is perhaps the most significant point of connection. Just as talent, daily hard work, athlete determination, and team strength make the difference in sports, it is the people and their skills that build the brand’s value within the company every day. This shared vision finds further alignment in the world of women’s volleyball — a universe where professionalism, commitment, and teamwork form the foundation of every achievement.

“Partnering with Prosecco DOC Imoco Volley means supporting an organization that—just like Hausbrandt—has grown from a strong identity and successfully taken its name to the global stage. We are united by values ​​that are integral to our history: passion, determination in pursuing team goals, and, above all, a focus on people. Furthermore, for our family, this sport represents a special connection to our roots. My father, Martino, used to speak proudly of his mother, granny Beppa, and his aunt, Gina Roma—both accomplished young volleyball players. I, too, played volleyball for years in my youth for the team then known as Selina Albatros; it is fair to say this sport is close to our hearts. We are therefore delighted to embark on this journey together and to stand alongside the athletes, the staff, and the entire Imoco Volley community,” explained Arianna Zanetti, President and CEO of Hausbrandt.

“We warmly welcome Hausbrandt, a prestigious brand, to our team of sponsors. We are proud to partner with organizations that share our values and open the door to mutual opportunities. Like us, Hausbrandt is a local success story with deep roots and a global presence. We are delighted to begin this partnership and confident that our journey together will be a winning one,” explained Pietro Maschio, Co-President of Prosecco DOC Imoco Volley.

This agreement marks the start of an exceptional partnership, beginning with the official match jersey: the Hausbrandt logo will be displayed over the heart, symbolizing a deep, passionate bond with the team. This alliance strengthens and intensifies the constructive collaboration with the local area and opens a new chapter for Hausbrandt in the world of sports, through a women’s team that stands today as one of the most recognizable symbols in Italy and around the globe.