The return of Sigep on its traditional January date marks a strategic re-start for the whole dessert foodservice industry. Hausbrandt confirms its significant presence at the event, now in its 44th edition, which from 21 to 25 January will bring together at the Rimini Fair all the stakeholders of the ice cream, pastry, bakery, coffee and chocolate supply chains.

From the very first glance, the stand – which welcomes all the Group’s excellences – comes across with a decisive character: Martino Zanetti’s artistic expression gives rise to an environment dominated by the essentiality and elegance of black and white, decorated with free and joyful brushstrokes to enhance the iconic moka pot in a flaming red version. This setting welcomes visitors into the Hausbrandt world, with all the products highlighted both for tasting and as the protagonists of dedicated events.

For BIO 100% Arabica, a coffee with a sweet aroma and intense aftertaste, Hausbrandt has chosen an espresso station that invites tasting and enhances this balanced blend, respectful of the times of nature and the environment in which its beans grow. The tasting itinerary gives space to all the blends dedicated to the Ho.Re.Ca world: Gourmet 100% Arabica and Gourmet Columbus 100% Arabica, Academia and HH.

Sigep is an opportunity to present to the international audience of professionals and buyers the latest Theresianer beer innovation: the new graphic design that expresses the contemporaneity and unchanged style of exclusive and award-winning beers.  To complete the tasting experience, here are the Col Sandago wines and the Martin Orsyn Champagne, unique and distinctive expressions of the path of excellence that has always been pursued by the Group. A rich calendar of events confirms the link and support to the world of haute patisserie with the presence of Pastry Chefs and Ambassadors Roberto Rinaldini, Andrea Tortora and Sal de Riso. Mixology and latte art at their highest levels will be enhanced with shows by the flair champion Bruno Vanzan and the latte art world champions Manuela Fensore & Carmen Clemente.

Hausbrandt once again chooses Sigep to face as a protagonist the unprecedented consumption scenarios linked to eating out in a stimulating confrontation with the best professionals in the sector.