The look becomes more Middle-European and the mood of the brand changes without turning upside down. The basic elements remain the oblique lettering and the mocha, with the essentiality of a pure and minimal style. These features evoke the solidity and tradition of a centuries-old brand that has become a point of reference in the world of coffee.
Hausbrandt suggests an innovative product architecture based on a careful study of colour, which plays a fundamental role, immediately defining uniqueness and positioning. The different varieties of coffee are associated with a colour scheme so that the types of aroma are immediately recognizable, each one linked to a specific taste.
The new identity embodies a real lifestyle, a predilection for flavour and taste, the expression of coffee as culture, art and design. An intense meaning in which the distinctive factor of innovation interacts with ability, elegance and respect for tradition.