“A coffee -time moment” widens the offer for the “home” channel with four new blends and the introduction of a new flexible packaging – the Soft Pack line in the 200g format, with an exclusive Hausbrandt selection, designed to enjoy excellent coffee at home, at any time.

A special bag, designed to preserve the excellence of the coffee botany, aromas, and all the organoleptic nuances, as well as accommodating fresh, just roasted and ground coffee, thanks to its special one-way, aroma-preserving valve.

With its new packaging, Hausbrandt celebrates each blend as a complete sensory experience. The aesthetics and colour palette are designed to evoke the nuances of taste and aroma, while the iconic red moka pot on a beige background ensures instant brand recognition. The interplay of glossy and matte finishes not only captures the eye but also offers a smooth, velvety touch—an elegance that can be fully felt.

Whether you choose the moka, chemex, V60, cold brew or French press, the Soft Pack line “A coffee-timemoment” suggests the most suitable blend, capable of arousing the most memorable sensations and experiences.

The different grain sizes offer everyone the opportunity to savour coffee according to their own ritual and preferences. A hug, a memory, an expectation, a dream can ignite emotions and inspire moments to be lived and celebrated.

As the aroma unfolds and the flavour envelops the palate, each blend confirms its promise – the thrill of indulging in extraordinary, unusual coffee.

Espresso Crema: full-bodied and strong, it stands out for its intense aroma of toasted bread enriched with notes of tobacco and dried fruit. A blend of Arabica and Robusta, which conquers with its creamy elegance;

Moka: intense and persistent, it is a coffee that recalls the sweet fragrance of freshly baked biscuits, with aftertaste notes of chocolate and spices that make it irresistible;

Filter: ideal for Filter or French press preparation, with a balanced biscuity aroma, enriched with notes of honey and dried fruit – the result of a sweet, enveloping wait;

Decaf: Sweet and delicate, it is a decaffeinated coffee with a velvety body that stands out for its fruity aroma with notes of chocolate. Unforgettable aromas and flavours that make every day special, from the first moment you wake up until the evening.

Hausbrandt dedicates the new Soft Pack line to those who love home rituals, the gestures that create small moments of pleasure, from aroma anticipation through to the most extraordinary tasting, to those who seek “A coffee -loving moment”.