From January 16th to 20th, the Group will present in Rimini a new exclusive Horeca line and celebrate the fusion of coffee, mixology and haute pâtisserie.

Hausbrandt confirms its presence at SIGEP 2026, the leading international trade show for the Food & Beverage industry, taking place at Rimini Expo Centre from January 16th to 20th. In an environment focused on business, technology and the enhancement of global supply chains, the historic brand from Nervesa della Battaglia stands out as a true ambassador of Made in Italy excellence, offering an experience that blends over a century of tradition with a contemporary vision.

In Hall B1, stand 160, Hausbrandt welcomes visitors into a space defined by refined design, where the company’s artistic fil rouge is expressed through a renewed visual identity combining vibrant chromatic accents with monochrome elements. The natural shades of the stand have been carefully selected to enhance the coffee product and the iconic details that have made the brand a global symbol of elegance.

This will be the stage for the debut of an extraordinary new coffee line dedicated to the Horeca channel, designed for those who seek deep and unforgettable sensory experiences. Alongside this major launch, the spotlight will also be on the latest innovations: the Soft Pack Line “A coffee-time moment”, featuring an aroma-protection valve designed to preserve freshness and safeguard botanical essences, and the 100% Arabica Bio Fairtrade Coffee, reflecting the company’s certified commitment to ethical and environmental sustainability.

Hausbrandt invites visitors on a tasting journey exploring different extraction techniques, revealing the aromatic profiles of its top blends for the foodservice industry: Gourmet Columbus 100% Arabica, Gourmet 100% Arabica, Academia and H. Hausbrandt. In a rapidly evolving market, guests will be able to experience Hausbrandt coffees through traditional espresso extraction, Modbar systems and alternative preparations such as Filter and Cold Brew.

The event area will host a rich calendar of masterclasses and talks, led by Ambassadors and trainers ready to unveil tomorrow’s trends and guide the audience in discovering new, unexplored flavour horizons.

Hausbrandt is not only coffee, but a diversified Group able to express excellence across the entire beverage universe. In a dedicated corner, visitors will be able to taste a curated selection of the Group’s proposals: from Theresianer beers to Col Sandago wines, finishing with the prestigious Champagne Martin des Orsyn.

The partnership with haute pâtisserie is renewed in the South Hall, where Hausbrandt will be the official partner of the AMPI (Accademia Maestri Pasticceri Italiani) stand. Here, the aroma of Hausbrandt coffee will take shape in a menu of specialty coffees and meet the creations of Italy’s great pastry masters, paired with a refined selection of Col Sandago wines and Champagne Martin des Orsyn, celebrating a perfect harmony between the art of pastry and the art of roasting.

In-stand Event Calendar:

Saturday         17.01 – 3:00 pm           Ugo Ottolenghi – Academia HTS Trainer

Sunday           18.01 – 3:00 pm           Salvatore De Riso – Master Pastry Chef

Monday          19.01 – 2:30 pm           Bruno Vanzan – Mixologist

Tuesday          20.01 – 11:00 am           Massimo Albanese – Master Pastry Chef